The Effect Of Innovation, Tqm Implementation And Entrepreneurship Orientation On Competitive Advantage Strategies In Building Msme Performance

Autori

  • Akbar Pahlevi Universitas Jenderal Soedirman, Wijayakusuma Purwokerto, Indonesia
  • Rahab Rahab Universitas Jenderal Soedirman

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https://doi.org/10.59188/eduvest.v2i8.545

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Abstrakt

The number of MSMEs engaged in timber requires companies to determine strategies that can make MSMEs seek and retain consumers. A model of MSME business continuity has been developed by placing the dependent variable on company performance as a proxy for MSME business continuity. In this model there are three antecedents of business continuity which include innovation, entrepreneurial orientation and TQM

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Publikované

2022-08-20