The Role of Social Media in Shaping Social Movements: A Case Study of #Daruratreformasi In Indonesia Using Text Mining and Network Analytics

Abstrakt

The social movement #DaruratReformasi emerging in Indonesia since July 2024 has attracted widespread attention both nationally and internationally. This study aims to analyze the communication dynamics and interaction patterns within the social media network of the movement using text mining and network analytics approaches. Topic modeling identifies the dominant key issues in public discourse, while social network analysis reveals the main actors and influencers involved in information dissemination and public opinion formation. A modularity approach is employed to detect naturally formed discussion communities within the network, and temporal analysis illustrates the phases of the movement’s development from initiation to its peak in November 2024. The results indicate that social media serves as a strategic platform for social mobilization and political advocacy, with key actors distributed across interconnected communities. Additionally, the involvement of government institutions as central actors highlights the two-way communication dynamics within the digital public sphere. These findings underscore the urgency of understanding social network structures in the context of modern digital social movements and provide implications for public communication management and mass mobilization strategies in the digital era.