The Effect Of Innovation, Tqm Implementation And Entrepreneurship Orientation On Competitive Advantage Strategies In Building Msme Performance

Abstract

The number of MSMEs engaged in timber requires companies to determine strategies that can make MSMEs seek and retain consumers. A model of MSME business continuity has been developed by placing the dependent variable on company performance as a proxy for MSME business continuity. In this model there are three antecedents of business continuity which include innovation, entrepreneurial orientation and TQM