Carbon Footprint Reduction Strategy at Kompas Gramedia
Downloads
Studies related to carbon emission reduction in business entities have been mostly conducted in the manufacturing, transportation, and energy sectors. Internal strategies for reducing carbon footprints in the media industry are still relatively limited, particularly in developing countries, including Indonesia. This research aims to analyze the carbon footprint reduction strategies formulated and implemented by Kompas Gramedia (KG) Media, an integrated media company, which positions media as a business focus that simultaneously acts as an emissions producer and an agent for shaping public awareness. The research employed a qualitative approach with a case study design. Data were obtained through in-depth interviews with strategic company actors, followed by analysis of policy documents and observations of operational practices. The analysis was conducted thematically, referring to Fred R. David's strategic management framework (strategy formulation, implementation, and evaluation) and linked to the concept of corporate sustainability and carbon footprint management based on the Greenhouse Gas Protocol. The results of this study indicate that the carbon footprint reduction strategy implemented at KG Media is not only oriented towards operational technical efficiency, but is integrated with the transformation of the media business model through digitalization, sustainability governance, and the formation of a low-carbon organizational culture. The novelty of this study lies in mapping carbon reduction strategies in the media industry as a non-manufacturing sector, as well as in the finding that the integration of internal strategies and media educational functions strengthens the effectiveness of corporate sustainability.
Abdelwahed, N. A. A., & Soomro, B. A. (2024). Enhancing organizational behaviour through corporate governance: The crucial role of organizational culture and sustainability. Corporate Governance and Organizational Behavior Review, 8(1), 94–104.
Arokiasamy, D. L., Poon, W. C., Fujikawa, T., Murwiati, A., & Tariq, Z. (2024). Unveiling the nexus: Sustainable performance, green organizational culture, carbon emissions through green innovation: A preliminary review. Green Organizational Culture, Carbon Emissions Through Green Innovation: A Preliminary Review.
David, F. R. (2017). Strategic management: Concepts and cases (15th ed.). Pearson Education.
Fang, W., Ma, C., & Lei, Z. (2022). Research on sustainable development of transport infrastructure based on corporate culture and low-carbon perspective. Journal of Environmental and Public Health, 2022, 4629422.
Fouladvand, S. (2023). Media organizations and carbon footprint management: Challenges and opportunities in the digital era. Journal of Media Sustainability, 5(2), 45–61.
Goh, C. S., Wicke, B., Verstegen, J., Faaij, A., & Junginger, M. (2016). Linking carbon stock change from land-use change to consumption of agricultural products: A review with Indonesian palm oil as a case study. Journal of Environmental Management, 184, 340–352.
Gonzalez-Redin, J., Polhill, J. G., Dawson, T. P., Hill, R., & Gordon, I. J. (2020). Exploring sustainable scenarios in debt-based social–ecological systems: The case for palm oil production in Indonesia. Ambio, 49(9), 1530–1548.
Linnenluecke, M. K., & Griffiths, A. (2010). Corporate sustainability and organizational culture. Journal of World Business, 45(4), 357–366. https://doi.org/10.1016/j.jwb.2009.08.006
Lobus, N. V., Knyazeva, M. A., Popova, A. F., & Kulikovskiy, M. S. (2023). Carbon footprint reduction and climate change mitigation: A review of approaches, technologies, and implementation challenges. C, 9(4), 120.
Nasih, M., Harymawan, I., Paramitasari, Y. I., & Handayani, A. (2019). Carbon emissions, firm size, and corporate governance structure: Evidence from the mining and agricultural industries in Indonesia. Sustainability, 11(9), 2483.
Obiasor, C. B., Okafor, C. O., & Maduagwuna, I. A. (2025). Green organizational culture and carbon footprint reduction in public universities within Anambra State, Nigeria. Journal of Emerging Trends in Management Sciences and Entrepreneurship, 7(2), 203–230.
Padilla-Rivera, A., Amor, B., & Blanchet, P. (2018). Evaluating the link between low carbon reduction strategies and its performance in the context of climate change: A carbon footprint of a wood-frame residential building in Quebec, Canada. Sustainability, 10(8), 2715.
Pirard, R., Rivoalen, C., Lawry, S., Pacheco, P., & Zrust, M. (2017). A policy network analysis of the palm oil sector in Indonesia: What sustainability to expect? CIFOR.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1–2), 62–77.
Roos, N., Sassen, R., & Guenther, E. (2023). Sustainability governance toward an organizational sustainability culture at German higher education institutions. International Journal of Sustainability in Higher Education, 24(3), 553–583.
Schanes, K., Giljum, S., & Hertwich, E. (2016). Low carbon lifestyles: A framework to structure consumption strategies and options to reduce carbon footprints. Journal of Cleaner Production, 139, 1033–1043.
Wardhani, R., & Rahadian, Y. (2021). Sustainability strategy of Indonesian and Malaysian palm oil industry: A qualitative analysis. Sustainability Accounting, Management and Policy Journal, 12(5), 1077–1107.
Copyright (c) 2026 Asnil Bambani Amri, Eliana Sari, Ahman Sya, Dian Alfia Purwandari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
