Tax Treatment Analysis of Supply Chain and Distributor Transactions at a Nestlé Distributor Company in Manokwari Regency
Downloads
This study examines the tax treatment of supply chain transactions involving distributor incentives in a Nestlé distributor company in Manokwari Regency. In modern trading practices, manufacturers frequently provide rewards such as bonuses, discounts, cashback, free goods, and service fees to stimulate sales performance. However, these incentives often create complexity in accounting recognition and taxation, particularly for distributors acting as intermediaries. This study aims to analyze how such reward transactions should be properly recorded and treated for taxation purposes in accordance with Indonesian tax regulations. The research employed a qualitative descriptive approach using primary data collected through participant observation, in-depth discussions, and documentation of financial and tax records at CV Aditya Citra Persada. The findings indicate that different forms of rewards generate distinct tax consequences, including obligations related to Income Tax Article 23, final income tax, and Value Added Tax (VAT). The study also reveals that prior misclassification of reward transactions as deposits led to inaccuracies in tax reporting, while improved recognition as income has enhanced compliance and reporting accuracy. In conclusion, proper alignment between accounting treatment and tax regulations is essential to ensure compliance and minimize fiscal risks. Distributors must adopt accurate transaction recording and clear contractual arrangements to support consistent and lawful tax reporting practices.
Ailawadi, K. L., Gedenk, K., Lutzky, C., & Neslin, S. A. (2018). Decomposition of the sales impact of promotion-induced stockpiling. Journal of Marketing Research, 55(3), 309–326. https://doi.org/10.1509/jmr.16.0469
Blattberg, R. C., Briesch, R., & Fox, E. J. (2020). How promotions work. Marketing Science, 39(1), 1–19. https://doi.org/10.1287/mksc.2019.1204
Bolton, R. N., Shankar, V., & Montoya, D. Y. (2018). Recent trends and emerging practices in retail pricing. Journal of Retailing, 94(3), 235–246. https://doi.org/10.1016/j.jretai.2018.07.002
Chandon, P., Wansink, B., & Laurent, G. (2019). A benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 83(5), 1–20. https://doi.org/10.1177/0022242919845334
Gauri, D. K., Sudhir, K., & Talukdar, D. (2021). The role of trade promotions in retail performance. Marketing Science, 40(2), 250–269. https://doi.org/10.1287/mksc.2020.1264
Gielens, K. (2019). New products: The antidote to private label growth? Journal of Marketing Research, 56(6), 889–905. https://doi.org/10.1177/0022243719867002
Grewal, D., Roggeveen, A. L., & Nordfält, J. (2019). The future of retailing. Journal of Retailing, 95(1), 1–6. https://doi.org/10.1016/j.jretai.2018.12.008
Janson, S. (2025). Make profit immediately: Including bonus—Earn more money quickly, success through sales strategies, communication & psychology, win customers with rhetoric, negotiate & convince self-confidently. Best of HR-Berufebilder.de®.
Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing management (16th ed.). Pearson.
Kumar, V., & Reinartz, W. (2018). Customer relationship management: Concept, strategy, and tools (3rd ed.). Springer. https://doi.org/10.1007/978-3-662-55381-7
Kusumasari, A. A., & Lusy, L. (2023). Analisis akuntansi dan perpajakan atas proses penjualan pada perusahaan distributor air mineral di Surabaya. Jurnal Akuntansi dan Pajak, 23(2), 1–8.
Lestari, R. D. S., Fajarudin, I., & Suyono, J. (2024). Analisis penerapan perhitungan pajak pertambahan nilai (PPN) menggunakan aplikasi ND6 pada PT Dwi Surya Perkasa Surabaya. Jurnal Akuntansi, 2, 12–21.
Neslin, S. A., Henderson, C., & Quelch, J. (2020). Consumer promotions and the acceleration of product purchases. Marketing Letters, 31(1), 1–15. https://doi.org/10.1007/s11002-019-09512-4
Palmatier, R. W., & Sridhar, S. (2020). Marketing strategy: Based on first principles and data analytics. Red Globe Press.
Purnomo, Y. J. (2023). Digital marketing strategy to increase sales conversion on e-commerce platforms. Journal of Contemporary Administration and Management (ADMAN), 1(2), 54–62.
Rosepti, P., & Niasari, C. (2022). Female entrepreneurship in leading digitalization as a marketing strategy for prosperous MSMEs and women’s empowerment: A case study of Latifa Indonesia. Muslim Business and Economics Review, 1(2), 305–323.
Srinivasan, S., Pauwels, K., Silva-Risso, J., & Hanssens, D. M. (2019). Product innovations, advertising, and stockpiling: Their impact on retailer and manufacturer performance. Journal of Marketing, 83(6), 1–21. https://doi.org/10.1177/0022242919870650
Sutaguna, I. N. T., Achmad, G. N., Risdwiyanto, A., & Yusuf, M. (2023). Marketing strategy for increasing sales of cooking oil shoes in Barokah trading business. International Journal of Economics and Management Research, 2(1), 132–152.
Syaifulloh, M., Riono, S. B., & Utami, S. N. (2022). Young coconut trader marketing strategy during the pandemic. In Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022) (pp. 492–500).
Tanamal, M., & Tjondro, E. (2013). Perencanaan pajak untuk sebuah perusahaan distributor makanan dan minuman. Tax and Accounting Review, 1(1).
Ustik, T., Morokhova, V., Savras, I., Golda, N., Lukhanina, K., & Sidielnikov, D. (2023). Strategies of socially responsible online marketing and advertising management of trade enterprises. Economic Affairs, 68(1s), 353–360.
Copyright (c) 2026 Christine Sada Meyranda Marpaung, Devy Monica Toding, Arif Wiratama Fattah, Obeloni Mandacan

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.










