The Influence of Transaction Channel Preference and Cash Handling Behavior on the Achievement of Cash Donations in the ‘Charity Box Personal’ Program (A Research at the Humanitarian Organization Kilau Indonesia)
DOI:
https://doi.org/10.59188/eduvest.v5i9.52150Keywords:
Donation, Philanthropy, Payment, Preference, BehaviorAbstract
The rapid digitization of financial transactions in Indonesia has fundamentally altered consumer payment behaviors, creating significant challenges for traditional cash-based charitable fundraising methods. This research investigates how donors’ Transaction Channel Preference and Cash Handling Behavior shape Cash Donation Achievement in Kilau Indonesia’s “Charity Box Personal” program. Using a cross-sectional survey of N=200N=200 donors sampled via stratified random procedures across four West Java regencies, Likert-type measures for both predictors were converted to interval scales with the Method of Successive Intervals (MSI). Multiple linear regression with SPSS 27 indicates a significant model fit (R=0.817R=0.817; R2=0.667R2=0.667; F(2,197)=197.233F(2,197)=197.233, p<.001p<.001). Transaction Channel Preference negatively predicts cash donations (β=−0.614β=−0.614, p<.001p<.001), consistent with a channel-substitution mechanism as donors favor digital payments. Contrary to expectation, Cash Handling Behavior also shows a negative association (β=−0.538β=−0.538, p<.001p<.001), suggesting that stricter cash budgeting reduces ad-hoc giving opportunities. Diagnostics (Durbin–Watson ≈ 1.94; no notable multicollinearity) support model validity. Managerially, nonprofits should adopt an omnichannel strategy by integrating QRIS into physical boxes and reporting combined (cash + digital) metrics. Theoretically, findings connect UTAUT, Perceived Value, and the Theory of Planned Behavior to explain declining cash-based philanthropy in a rapidly digitizing context.
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Copyright (c) 2025 Akhmad Sugandi, Yoyo Sudaryo, Nunung Ayu Sofiati, Mochammad Mukti Ali , Gurawan Dayona Ismail
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