The Impact of The Quarter Life Crisis on Turnover Intention in The Digital Era

quarter life crisis turnover intention personal branding work life balance

Authors

February 26, 2025

Downloads

This study aimed to determine the impact of the quarter-life crisis on turnover intention in the digital era, as well as to identify strategies for reducing turnover intention caused by the quarter-life crisis. The population of this research consisted of young adults holding strategic positions in companies in Denpasar City. A qualitative research method with in-depth interviews with 10 informants was used to explore the effects of the quarter-life crisis on turnover intention in the digital era occurring in Denpasar City. The results of the study showed that young adults viewed self-branding behavior on social media as a positive thing as long as it was not overdone. The desire to resign from a company was more likely to arise when individuals felt they were unsuccessful in leading a team, did not align with the company’s leadership, or faced excessive work pressure in terms of workload and working hours. The effects of feeling pressured or other factors within the quarter-life crisis dimensions that drive young adults to want to leave the company must immediately be addressed to find solutions to mitigate them.