Deconstructing Power Dynamics: The Role Of Language In Corporate Communica-tion Practices
DOI:
https://doi.org/10.59188/eduvest.v4i4.1167Keywords:
Deconstructing Power Dynamics, Language, Corporate Communication PracticesAbstract
The background of this research lies in a deep understanding of power dynamics and the role of language in the context of corporate communication practices. In a dynamic business environment, the use of language is not only a communication tool, but also an instrument of power that influences organizational culture, external communication strategies, and communicative interactions within the organization. The aim of this research is to deconstruct power dynamics and analyze the role of language in corporate communication practices. The research method used is descriptive qualitative analysis by collecting and reviewing various literature sources, including journals, articles and books that are relevant to this research topic. Data were collected through literature searches from academic databases and online libraries, as well as using relevant inclusion criteria to select the most relevant and quality sources. The research results show that language plays a crucial role in shaping organizational culture, external communication strategies, and power dynamics within organizations. Using appropriate language can strengthen a desired organizational culture, build sustainable relationships with external stakeholders, and influence public perception of a company's brand and reputation. However, it needs to be recognized that language can also be a tool of power used to maintain hierarchies, suppress free speech, or manipulate public opinion.
References
afkar, L., & Rery, S. (2020). Subjektivitas Kekuasaan Dalam Pemberitaan Media Online. Jurnal Studi Komunikasi Dan Media, 24(1), 17. Https://Doi.Org/10.31445/Jskm.2020.2047
Cannizzo, H. A. (2021). Implementing Feminist Language Pedagogy: Development Of Students’ Critical Consciousness And L2 Writing. Education Sciences, 11(8). Https://Doi.Org/10.3390/Educsci11080393
Clark-Parsons, R., & Lingel, J. (2020). Margins As Methods, Margins As Ethics: A Feminist Framework For Studying Online Alterity. Social Media And Society, 6(1). Https://Doi.Org/10.1177/2056305120913994
Dillard, N., & Osam, K. (2021). Deconstructing The Meaning Of Engagement: An Intersectional Qualitative Study. Human Resource Development International, 24(5), 511–532. Https://Doi.Org/10.1080/13678868.2021.1959777
Edwin Kiky Aprianto, N. (2021). Peran Teknologi Informasi Dan Komunikasi Dalam Bisnis. International Journal Administration, Business And Organization (Ijabo) |, 2(1), 1–7.
Erlina, F. (2023). Gender Dalam Lokalitas Budaya Panginyongan (Analisis Strategi Aktifis Perempuan Di Banyumas Dalam Mengelola Konflik Rumah Tangga). Yinyang: Jurnal Studi Islam Gender Dan Anak, 18(1), 99–122. Https://Doi.Org/10.24090/Yinyang.V18i1.7087
Fenwick, L., & Herrington, M. (2022). Teacher Use Of Genre Pedagogy: Engaging Students In Dialogue About Content Area Language During Text Deconstruction. In Language And Education (Vol. 36, Issue 1). Https://Doi.Org/10.1080/09500782.2021.1912082
Hannan, A. (2024). Propaganda Politik Pascakebenaran ( Post- Truth ) Menjelang Pemilu 2024 Dan Ancamannya Terhadap Demokrasi Di. Jurnal Kajian Politik Islam, 6(1), 50–82.
Hicks, A., & Lloyd, A. (2021). Deconstructing Information Literacy Discourse: Peeling Back The Layers In Higher Education. Journal Of Librarianship And Information Science, 53(4), 559–571. Https://Doi.Org/10.1177/0961000620966027
Iordăchescu, G., Lappe-Osthege, T., Dickinson, H., Duffy, R., & Burns, C. (2023). Political Ecologies Of Green-Collar Crime: Understanding Illegal Trades In European Wildlife. Environmental Politics, 32(5), 923–930. Https://Doi.Org/10.1080/09644016.2022.2156173
M. Taufiq Hidayat. (2020). Budaya Komunikasi Publik Kontemporer(Analisis Strukturasi Komunikasi Publik Kementerian Komunikasi Dan Informatika). Promedia (Public Relation Dan Media Komunikasi), 6(2), 22–58.
Martin, L. S. (2020). Deconstructing The Local In Peacebuilding Practice: Representations And Realities Of Fambul Tok In Sierra Leone. Third World Quarterly, 42(2), 385–401. Https://Doi.Org/10.1080/01436597.2020.1825071
Masruroh, L., & Aisyiyah, P. (2023). Representasi Ekofeminisme Dalam Novel Bilangan Fu (Analisis Wacana Tentang Representasi Ekofeminisme Dalam Novel Bilangan Fu Karya Ayu Utami). Commercium, 06(03), 72–82.
Maulidya Indah Mega Saputri, & Milda Longgeita Pinem. (2022). Glorifikasi Kecantikan Di Media Sosial: Studi Kasus Isu Eksploitasi Mahasiswi Pada Akun Instagram @Ugm.Cantik. Journal Of Social Development Studies, 3(1), 70–85. Https://Doi.Org/10.22146/Jsds.4446
Miranti, A., & Sudiana, Y. (2021). Pelecehan Seksual Pada Laki-Laki Dan Perspektif Masyarakat Terhadap Maskulinitas (Analisis Wacana Kritis Norman Fairclough ). Bricolage : Jurnal Magister Ilmu Komunikasi, 7(2), 261. Https://Doi.Org/10.30813/Bricolage.V7i2.2809
Muhammad Naziful Haq. (2022). Anatomi Dan Literasi Post-Truth. Jurnal Riset Jurnalistik Dan Media Digital, 99–114. Https://Doi.Org/10.29313/Jrjmd.V2i2.1359
Munoz, I., Dunn, M., Sawyer, S., & Michaels, E. (2022). Platform-Mediated Markets, Online Freelance Workers And Deconstructed Identities. Proceedings Of The Acm On Human-Computer Interaction, 6(November). Https://Doi.Org/10.1145/3555092
Nadan, Y., & Roer-Strier, D. (2020). A Context-Informed Perspective Of Child Risk And Protection: Deconstructing Myths In The Risk Discourse. Journal Of Family Theory And Review, 12(4), 464–477. Https://Doi.Org/10.1111/Jftr.12393
Nau, C., Zhang, J., Quan-Haase, A., & Mendes, K. (2023). Vernacular Practices In Digital Feminist Activism On Twitter: Deconstructing Affect And Emotion In The #Metoo Movement. Feminist Media Studies, 23(5), 2046–2062. Https://Doi.Org/10.1080/14680777.2022.2027496
Ratzmann, N., & Heindlmaier, A. (2022). Welfare Mediators As Game Changers? Deconstructing Power Asymmetries Between Eu Migrants And Welfare Administrators. Social Inclusion, 10(1), 205–216. Https://Doi.Org/10.17645/Si.V10i1.4642
Sihotang, A. P. (2023). Reinterpretasi Teks Kekerasan Dalam Teks Suci: Sebuah Interpretasi Emansipatoris Melalui Kritik Ideologi. Jurnal Teologi Berita Hidup, 6(1), 88–100.
Soedarsono M, Ibnu Hajar, Musriani Musriani, Kaharuddin Kaharuddin, & Muhammad Musawir. (2023). Benturan Ideologi Tvone Dan Kompas Tv Dalam Konstruksi Pemberitaan Korupsi. Jurnal Onoma: Pendidikan, Bahasa, Dan Sastra, 9(2), 1506–1512. Https://Doi.Org/10.30605/Onoma.V9i2.2918
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta.
Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
Sungkar, S. (2022). Benturan Antarperadaban Huntington. Dekonstruksi, 6(01), 128–159. Https://Doi.Org/10.54154/Dekonstruksi.V6i01.92
Suryaman, M. (2020). Orientasi Pengembangan Kurikulum Merdeka Belajar. Seminar Nasional Pendidikan Bahasa Dan Sastra, 1(1), 13–28.
Symonds, E. (2020). Reframing Power Relationships Between Undergraduates And Academics In The Current University Climate. British Journal Of Sociology Of Education, 42(1), 127–142. Https://Doi.Org/10.1080/01425692.2020.1861929
Szenes, E., & Tilakaratna, N. (2021). Journal Of English For Academic Purposes Deconstructing Critical Re Fl Ection In Social Work And Business : Negotiating Emotions And Opinions In Re Fl Ective Writing. Journal Of English For Academic Purposes, 49.
Tiangco, J. A. N. Z. (2020). Deconstructing The Evolving Roles Of English Language Educators In The 21st Century. International Journal Of Linguistics, Literature And Culture, 6(4), 49–61. Https://Doi.Org/10.21744/Ijllc.V6n4.905
Van Den Berg, M., Voordijk, H., & Adriaanse, A. (2021). Bim Uses For Deconstruction: An Activity-Theoretical Perspective On Reorganising End-Of-Life Practices. Construction Management And Economics, 39(4), 323–339. Https://Doi.Org/10.1080/01446193.2021.1876894
Wahdaniah, I., Toni, A., & Ritonga, R. (2020). Makna Logo Dinas Penerangan Tentara Nasional Indonesia Angkatan Laut. Warta Iski, 3(01), 67–74. Https://Doi.Org/10.25008/Wartaiski.V3i01.57
Wibowo, A. (2022). Transformasi Ekonomi Digital.
Wicaksono Adi. (2021). “Menemukan” Kembali Bali. Dekonstruksi, 5(01), 36–67. Https://Doi.Org/10.54154/Dekonstruksi.V5i01.74
Witmer, H. (2020). Entrapment Between Narratives: The Millennial Voice And Degendering Organizational Resilience. Frontiers In Sustainability, 1(February), 1–14. Https://Doi.Org/10.3389/Frsus.2020.620903
Wiwik, N., & Putri, E. (2020). Perempuan Hindu Dalam Kajian Komunikasi Politik Dan Gender. Communicare, 1(1).
Yang, Z. (2021). Deconstruction Of The Discourse Authority Of Scientists In Chinese Online Science Communication: Investigation Of Citizen Science Communicators On Chinese Knowledge Sharing Networks. Public Understanding Of Science, 30(8), 993–1007. Https://Doi.Org/10.1177/09636625211005106
Published
Issue
Section
License
Copyright (c) 2024 Nurul Anisa, Amelia Sabrina, Paundra Hanutama
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
