The Role of Leadership Role Models for Generation Z in Cirebon City

Authors

  • Dedet Erawati
    deblume@gmail.com
    Prodi Ilmu Komunikasi, Universitas Swadaya Gunung Djati, Cirebon, Indonesia, Indonesia
February 20, 2024

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To choose a role model, of course, wisdom is needed. This becomes a serious problem if we relate it to generation Z. The urgency of this research is to look at the role of leadership role models for Gen Z. This research uses a qualitative research method with a phenomenological approach. The results of this research show that cultivating a leadership spirit is influenced by three factors, namely: role models, literacy and family.