Fadhila, Anggi Nur. “Proposed Marketing Strategy To Enhance The Competitiveness In A Mixue Franchisee Store (Case Study: Mixue Merdeka Lhokseumawe)”. Eduvest - Journal of Universal Studies 5, no. 8 (August 25, 2025): 10627–10649. Accessed February 16, 2026. https://eduvest.greenvest.co.id/index.php/edv/article/view/51256.