Rodes Medo, A., and K. . Singarimbun. “Marketing Strategy and the Role of Public Relations in the Fintech Lending User Acquisition Process: A Case Study of Bantusaku in Indonesia”. Eduvest - Journal of Universal Studies, vol. 6, no. 5, May 2026, pp. 5615-32, doi:10.59188/eduvest.v6i5.52708.