Kristiani, R. D., Wachyuni, S. S. . and Kusumaningrum, D. A. . (2026) “Strategic Competitiveness Enhancement of a Local Business Hotel: A Data-Driven SWOT and QSPM Approach at Permata Hotel Bogor”, Eduvest - Journal of Universal Studies, 6(7), pp. 7615–7627. doi: 10.59188/eduvest.v6i7.53101.