AKHMAD ARIYADI, F.; BAGUS FAJRIYA HAKIM, R. . Predictive Segmentation for Retail CRM: An EIV Framework with Machine Learning and Causal Experimentation. Eduvest - Journal of Universal Studies, [S. l.], v. 6, n. 7, p. 7967–7975, 2026. DOI: 10.59188/eduvest.v6i7.52999. Disponível em: https://eduvest.greenvest.co.id/index.php/edv/article/view/52999. Acesso em: 9 jul. 2026.