RACHMAN, Z. A.; KUSUMAWARDHANI, A. . Analysis of Interactive Communication, Incentive Program and User Experience on Bank Customer Decision Through Brand Image as Intervening Variable (Study on BNI Mobile Banking Users). Eduvest - Journal of Universal Studies, [S. l.], v. 5, n. 12, p. 14669–14682, 2025. DOI: 10.59188/eduvest.v5i12.52488. Disponível em: https://eduvest.greenvest.co.id/index.php/edv/article/view/52488. Acesso em: 16 feb. 2026.