FADHILA, A. N. Proposed Marketing Strategy To Enhance The Competitiveness In A Mixue Franchisee Store (Case Study: Mixue Merdeka Lhokseumawe). Eduvest - Journal of Universal Studies, [S. l.], v. 5, n. 8, p. 10627–10649., 2025. DOI: 10.59188/eduvest.v5i8.51256. Disponível em: https://eduvest.greenvest.co.id/index.php/edv/article/view/51256. Acesso em: 16 feb. 2026.