NUGROHO, D. A. The Role of Color and Packaging Shape on Consumer Emotional Responses: A Neuromarketing Study With Eeg. Eduvest - Journal of Universal Studies, [S. l.], v. 5, n. 3, p. 3319–3325, 2025. DOI: 10.59188/eduvest.v5i3.50961. Disponível em: https://eduvest.greenvest.co.id/index.php/edv/article/view/50961. Acesso em: 5 jul. 2025.