Githa Wibawa, I. P. B. A., & Maradona , A. F. . (2026). How Hyper-Personalization Shapes Satisfaction, Trust, and Loyalty: A Study of E-Commerce and Social Commerce. Eduvest - Journal of Universal Studies, 6(8), 9103–9112. https://doi.org/10.59188/eduvest.v6i8.53182