Adinata, N. 2025. The Impact Of Brand Interactivity And Involvement, Moderated By Social Media Engagement, On Brand Trust, Self-Brand Connection, And Loyalty In Indonesian Online Education Platforms . Eduvest - Journal of Universal Studies. 5, 10 (Oct. 2025), 12595–12612. DOI:https://doi.org/10.59188/eduvest.v5i10.51400.