global threat to the world (Makmun & Hazhiyah, 2020). The emergency committee has

stated that the spread of COVID-19 can be stopped if protection, early detection,

isolation, and rapid treatment are carried out to create a strong system implementation to

stop the spread of COVID-19. Given this, as an effort to protect against COVID-19,

various countries from all over the world have committed together by involving the

government, biotechnology companies, scientists, and academics to be able to create a

COVID-19 vaccine.

Various efforts and policies have been made by the government to stop the spread

of the COVID-19 virus in Indonesia. Information that a vaccine for COVID-19 has been

found is hope for all countries, including Indonesia. In the past, vaccines were developed

Regarding President Joko Widodo's instructions that one of the main tasks of the

Minister of Health Budi Gunadi Sadikin is to accelerate the implementation of COVID-

19 vaccination, as an effort to stop the spread of COVID-19 in Indonesia. Minister of

Health Budi Gunadi moved quickly by coordinating with several vaccine providers

including Sinovac, Novavac, AstraZeneca, and COVAC/GAVI. It is known that Sinovac

is a vaccine from China, Novavax and Pfizer from the United States, AstraZeneca from

the UK, and COVAX/GAVI which was initiated by the Gavi vaccine alliance and

supported by the World Health Organization (WHO) and the Coalition for Epidemic

Preparedness Innovation (CEPI).

To stop the transmission of COVID-19, the Indonesian government will

1.3 million people, 17.4 million public officers, namely officers who find it difficult to

keep their distance effectively, and the population over the age of 60 years amounting to

21.5 million. In the second stage, in April 2021 – March 2022, the number of vaccine

recipients is 63.90 million people with a high risk of transmission, categorized according

to the category of residence or economic and social class. Then, followed by 77.4 million

general public with a cluster approach according to the availability of vaccines.

Other studies related to COVID-19 also include the handling of COVID-19 for

elderly patients (Elston, 2020) and the use of digital technology in dealing with a global

pandemic (Razai, Doerholt, Ladhani, & Oakeshott, 2020) and how to minimize the

impact from all sides, especially state security in a pandemic situation (Gallego, Nishiura,

COVID-19 are mostly from a medical and health perspective, while studies that

specifically discuss the socio-cultural consequences of this outbreak have not been widely

carried out (Fakhrurrazi, 2018).

As we know, the government's plan to vaccinate people throughout Indonesia has

faced obstacles, including the emergence of community groups who are pro and contra

towards the COVID-19 vaccine which will be circulated in Indonesia. Therefore, this

article was written to know the public communication strategy for the socialization of the

COVID-19 vaccine carried out by the government which was studied from the

perspective of the Sociology of Mass Communication. Public communication related to

the development of COVID-19 in Indonesia is one of the references for the process of

This study uses a library research method that refers to resources available both

online and offline such as: scientific journals, books and news sourced from trusted

sources. These sources are collected based on discussion and given one by one and linked

between one information with other information. All activities in the context of data

collection and analysis are carried out online considering the limitations of open

movement in public spaces. In addition, this article also presents a Public Communication

Strategy for the socialization of the COVID-19 vaccine in Indonesia through the

home campaign, namely doing office work from home and only leaving the house if it is

very urgent and even then having to apply the health protocols recommended by WHO,

including still wearing masks, and wash hands regularly. In addition to working, the

community is also encouraged to worship and perform other public activities at home

(Fakhruroji, Tresnawaty, Sumadiria, & Risdayah, 2020).

Situations like this then "force" everyone to stay in touch or socialize with

colleagues, students, clients, and other parties so that the work being done can still be

accomplished and completed. Compulsion like this makes internet-based interaction

patterns the most rational choice. In this case, digital communication becomes the

mainstream in the context of communication.

communication that is multiplexing, multiple access and synchronic and practiced by so

many users (Lee & Messerschmitt, 2012). This opportunity was chosen because of the

nature of the internet which has reduced the "cost" of communication and distance but

has also embraced all types of media itself (Reed, 2018). In this discussion, culture is

understood as the way we do things (Mifsud, 2005) or "a habitual way or made of acting"

as in (Dictionary, 1989) New technologies can evaluate past practices which have direct

implications for communication practices in certain contexts (Green & Haddon, 2009).

This is partly due to digital media changing the pattern of user engagement (Fakhruroji,

2019). From this statement, it can be concluded that COVID-19 has forced the public to

be able to participate in a digital media culture. Because schools and campuses are closed,

a. Oxford-AstraZeneca COVID-19 Vaccine

This vaccine is a recombinant adenoviral vector vaccine that uses a small portion

of the genetic material of a pathogen, such as SARS-CoV2, to trigger an immune

response. There are certain components of the virus that this vaccine targets. This vaccine

is generally safe to use, including those with chronic health problems or people with

health problems. The disadvantage of the recombinant adenoviral vector vaccine is that

these injections will be repeated at regular intervals.

b. China Pharmaceutical Group Corporation (Sinopharm) COVID-19 Vaccine

cell surface. The immune system will recognize that the protein is not there and begin to

allergic reaction even if the allergic reaction is not severe to any of the

ingredients in the COVID-19 mRNA vaccine.

or even less severe allergic reaction after getting the first dose of the vaccine.

including symptoms such as hives, swelling, or wheezing (breathing problems)

ingredient in the COVID-19 mRNA vaccine but is closely related to the PEG in

the vaccine. People who are allergic to PEG or polysorbate should not get the

does not cause illness but teaches the immune system to respond to resistance. With

mRNA, the body is not injected with dead or weakened viruses, but the genetic code of

the virus is injected. As a result, the body will produce proteins that stimulate an immune

response.

Pfitzer-BioNTech's type of COVID-19 vaccine is recommended for people 16

years of age and older. Just like the Moderna COVID-19 vaccine, the CDC also provides

several criteria for people who are not advised to receive the same Pfitzer vaccine as the

Moderna vaccine.

e. Sinovac COVID-19 Vaccine

Sinovac's type of COVID-19 vaccine works to strengthen the immune system so

The type of COVID-19 vaccine produced by PT. Bio Farma is one type of

The COVID-19 Handling Task Force emphasized that socialization related to the

COVID-19 vaccination program had been conveyed widely. The spokesperson for the

COVID-19 Handling Task Force, Prof. Wiki Adisasmito emphasized that the

socialization had been delivered massively through the government's official information

channel, as well as being assisted in its dissemination through the mass media.

Various campaigns have been carried out by the government through various

media such as television, radio, seminars, and social media (Tasnim, 2021). Of the

several types of vaccines being tested in Indonesia, there has been anxiety in the hearts of

the Indonesian people. These concerns include the suitability of the type of vaccine,

perception will affect later attitudes towards the vaccine itself. In the sense that when

someone has a bad perception of vaccination from a vaccine that has been tested later, it

is clear that there will be a rejection of vaccination for protection and control against

COVID-19.

Vaccination is given through vaccination activities, either through how to be

injected or dropped into the mouth, aims to carry out the formation of antibodies in the

body or the immunization process that will play an effective role in preventing certain

diseases to protect themselves against the risk of fatality and disease transmission. There

are many myths and hoaxes about vaccines and the public needs precise and accurate

information to have a correct understanding and encourage people's attitudes to not be

afraid of vaccines.

used. In this case, of course, the role of mass communication is still very much needed to

COVID-19 vaccine to the public through various media is not well-targeted and uneven.

Moreover, news circulated that someone who had injected the COVID-19 vaccine

in stage one tested positive for COVID-19. This of course makes the Indonesian people

more panicked and increasingly distrustful that the vaccine is working effectively. This

gave rise to many groups of people who were against vaccination. The government or

related parties should provide confirmation and scientific explanations to the public

regarding the news. Coupled with the existence of a new type of virus variant that makes

people even more afraid. Of course, issues like this can trigger new tensions so that public

communication should be carried out properly while being followed up with policies that

favor the public.

The effect of the media on one individual and another, by itself, is different. This

educating the public about the COVID-19 vaccine. That the vaccine does not fully protect

against exposure to the coronavirus but is based on the immunity of each individual,

meaning that even after being vaccinated, one must still follow health protocols such as

wearing masks, washing hands frequently, keeping a distance, eating nutritious and

healthy food, and fulfilling vitamin DC in the body. This vaccine is a form of the

government's efforts and efforts in stopping the spread of the COVID-19 virus, since the

arrival of the COVID-19 vaccine in Indonesia, there have been many issues circulating in

the community, one of which is that people think that the vaccine that will be used in the

vaccination process is only for clinical trials. . In fact, this vaccine is not for clinical trials

and has obtained a permit for use from BPOM.

Sinovac vaccine packaging named Corovac for clinical trials uses a pre-filled

This polarized difference of views and visions at the government level certainly

This directionless and unmeasured public communication policy on the part of the

government has created a wave of social frustration among the middle and lower layers of

society. Bandura 1997 in (Atkinson, n.d.). Theoretically, various old theories about the

enormity of the effects of mass communication and now communication through social

media, seem to resurface by surprise.

This phenomenon must be ended immediately, both structurally and horizontally.

Structurally, starting from the state apparatus from the highest level to the lowest level.

communication, and coordination so that all parties are in one attitude, one goal, and one

language in preventing and overcoming the coronavirus in Indonesia.

countries, it has been proven that this vaccination works effectively so that the spread rate

of the coronavirus is 0%. The success of these countries in getting out of the global crisis

is one of them supported by the success of public communication in disclosing and

providing accurate information as well as sufficient socialization to the community. The

discrepancy between the government and officials in issuing statements regarding

vaccines has further increased public anxiety and concern. An unsystematic public

communication strategy among government officials only results in public disobedience

on a wider scale. For this reason, we should jointly unite the views and visions of both the

government, officials, and the community. So that vaccinations can be given as a whole

to the community, then this pandemic can end and the people of Indonesia can return to