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Eduvest – Journal of Universal Studies
Volume 2 Number 1, January 2022
87 http://eduvest.greenvest.co.id
To market tourism products to be better in the future, a canvas business model is
planned. In this business model planning, a series of directions are described, namely: the
key stakeholders consist of; business actor tourist. The key activities developed are;
tourism activities, artistic activities, agricultural activities, trading activities. The key
resources used are: agriculture, tourism, social culture. There are several ways to connect
with customers, namely: tour packages, loyalty and events. The marketing channels made
consist of: direct sales, tour travel, and online marketing.
CONCLUSION
The magnitude of the potential of tourism resources in Candi Kuning Village is a
challenge in future utilization and management. The durability of the tourism market in
Candi Kuning Village has been tested during the pandemic. During the period of 2020
and 2021, the decline in tourist arrivals is still in a good condition where domestic tourist
visits remain high in this area. The development of the village development vision and the
thematic determination of tourism activities are expected to be able to spread tourism
activities to a number of areas in Candi Kuning Village. With the determination of a
number of areas with certain themes, it provides new challenges for the village to
synergize tourism activities with the community's economy.
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