How to cite:

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa (2021).

Tourism Assets Management Strategy in Rote Ndao District –

Nusa Tenggara Timur. Journal Eduvest. 1(12): 1499-1506

E-ISSN:

2775-3727

Published by:

https://greenpublisher.id/

Eduvest – Journal of Universal Studies

Volume 1 Number 12, December 2021

p- ISSN 2775-3735 e-ISSN 2775-3727

TOURISM ASSETS MANAGEMENT STRATEGY IN ROTE NDAO

DISTRICT – NUSA TENGGARA TIMUR

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa

Nusa Cendana University, Indonesia

E-mail: [email protected], [email protected]

ARTICLE INFO ABSTRACT

Received:

November, 26

2021

Revised:

December, 17

2021

Approved:

December, 19

2021

Ndao Regency is one of the regencies that prioritizes the

direction of development for 2019-2024 in the tourism

sector. The problem in Rote Ndao District is the absence of

asset management that focuses on potential tourism

assets. In this study, the formulation of the problem is to

place a tourism asset management strategy in Rote Ndao

Regency. The purpose of this study is to evaluate, identify

and describe the management of regional assets. This

study also formulates priority strategies to improve local

asset management of the Rote Ndao District Government.

The data consisted of primary and secondary data.

Primary data were obtained from direct observation,

interviews and questionnaires using purposive sampling

method. While secondary data obtained from literature

and documents relevant to the research. The analysis in

this study uses a SWOT analysis. The results of the study

indicate that the weak competence of human resources in

asset management is due to the lack of guidance,

supervision, lack of supporting facilities and infrastructure

and the lack of cooperation involving the private sector

and the community to develop tourism potential. The

control system affects the performance of regional asset

management. The prioritized strategy is to improve the

quality of human resources in managing and reporting

local government assets.

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa

Tourism Assets Management Strategy in Rote Ndao District – Nusa Tenggara Timur

1500

KEYWORDS

Strategy, Tourism Asset Management, SWOT Analysis

This work is licensed under a Creative Commons

Attribution-ShareAlike 4.0 International

INTRODUCTION

Since the implementation of regional autonomy, the maximum authority has been

given to regional governments to manage the wealth owned by the regions (Siregar et al.,

2020). Local governments are required to be professional, transparent, accountable,

efficient and effective in managing regional wealth (Pamungkas et al., 2018). Local

governments need to have a reliable management system to support the management of

regional assets, starting from the planning, implementation/management and monitoring

systems (Sulistyaningsih et al., 2021). It is necessary to have indicators and performance

standards owned by local governments in managing regional assets or assets.

Assets need to be managed effectively and efficiently in order to minimize costs,

generate maximum profits, and optimize the use and utilization of the assets concerned

(Slamet & Fadjarwati, 2020). According to Siregar (2004:561), the implication of the use

and management of assets that are not optimal is not obtaining a beneficial value that is

balanced with the intrinsic value and potential contained in the asset itself (Fusco Girard

& Vecco, 2021).

One of the strongest sectors in increasing Regional Original Income (PAD) is the

tourism sector. Tourism has played an important role in advancing the economy of many

regions (Dunets et al., 2019). According to Bagit, et al, progress and prosperity are

getting higher and have made tourism a basic part of human needs or lifestyle and have

moved millions of people to get to know nature and culture to other areas of the world

(Grima et al., 2020).

Rote Ndao is one of the districts that are responding to the challenges of regional

autonomy. With so many cultural and natural resources, Rote Ndao Regency prioritizes

the direction of development for 2019-2024 in the tourism sector. This is stated in the

vision of Rote Ndao Regency for the 2019-2024 Period: "The realization of a dignified

Rote Ndao community in a sustainable manner relies on tourism supported by agriculture

and fisheries". The Department of Culture and Tourism as the technical service

responsible for this matter needs to strengthen and improve its performance through

various programs and supporting activities (Phillips, Thai, & Halim, 2019). This is

reasonable because tourism plays an increasingly important role. This industry can make

an increasingly significant contribution to domestic economic growth and to improve

people's welfare, as well as having primary mover and multiple effect capabilities with its

multi-dimensional nature (Dung & Thanh, 2021).

Rote Ndao Regency has a number of potential tourism assets that can be relied

upon, but most of them have not been fully exploited (Djahimo & Bora, 2019). There are

many obstacles encountered, for example, most of the tourist areas are not easily

accessible with access to transportation and the location of tourist objects whose locations

are unknown to tourists, road access that still needs to be improved, and the availability of

facilities and infrastructure that support tourist objects (Mamirkulova et al., 2020). With

the policy that regulates the management of tourism assets, it is hoped that the number of

tourists visiting Rote Ndao Regency will continue to increase (Pello & Pekuwali, n.d.).

The priority of this research is to evaluate the system and policy of tourism asset

management in Rote Ndao Regency (Atmaji & Qodir, 2021). Research on the evaluation

and policy of tourism assets is considered very important because it will have an impact

Eduvest – Journal of Universal Studies

Volume 1 Number 12, December 2021

1501 http://eduvest.greenvest.co.id

on increasing the Regional Original Income (PAD) of Rote Ndao Regency.

Rote Ndao Regency has considerable potential in the tourism sector, so it needs

to be optimized properly. In optimizing all existing potentials, it takes a great

commitment from all stakeholders, including local governments. The Regional

Government of Rote Ndao Regency has high potential and opportunities to conserve and

optimally manage every existing tourism asset so that it can have a positive impact on

PAD and especially for the welfare of the community. So the purpose of this study is to

examine how the strategies taken by the local government in managing tourism assets in

Rote Ndao Regency.

RESEARCH METHOD

The types of data used in this research are quantitative and qualitative data.

Quantitative data are the number of tourist visits and the number of tourism assets in Rote

Ndao, while qualitative data are the types of tourism assets, policies and other

information relevant to this research.

Sources of data in this study in the form of primary data and secondary data. The

primary data used in this study were obtained through observation, questionnaires and

interviews. For secondary data that is quantitative, namely data in the form of numbers.

Data sources are obtained from official government publications such as the Central

Statistics Agency (BPS), the Tourism Office and from other relevant sources.

The data analysis technique used to answer the objectives of this research is

SWOT analysis to formulate tourism asset management policies. SWOT analysis stands

for Strengths (strengths), Weaknesses (weaknesses), Opportunities (opportunities) and

Threats (threats) in the environment faced by the region. The SWOT stage assumes that

an effective strategy is to maximize strengths and opportunities and minimize weaknesses

and threats. External factors and internal factors form the SWOT matrix.

RESULT AND DISCUSSION

Tourism Asset Management Strategy in Rote Ndao Regency – East Nusa Tenggara

SWOT analysis is used to identify the influence of internal factors, strengths,

weaknesses and external factors, opportunities and obstacles in optimizing the

management of regional tourism assets in Rote Ndao Regency. Overall, several regional

assets in Rote Ndao Regency have not been utilized optimally, resulting in the low

contribution of revenue from the use of regional assets to Regional Original Income. This

also shows the low level of regional fiscal independence in managing and optimizing

various asset resources owned. Regional assets are an important resource in supporting

Regional Original Income (PAD).

The following are the results of identification through SWOT, several factors that

influence the optimization of regional asset management in Rote Ndao Regency.

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa

Tourism Assets Management Strategy in Rote Ndao District – Nusa Tenggara Timur

1502

Table 1 Identification of Internal Factors SWOT Analysis

Internal factors

Strength

Weight

Rating

Score

Availability of Regional Regulations

regarding regional income and financial and

asset management

0,15

0,28

Private participation in asset management

0,06

0,08

Political Will from the leadership in the

management of regional assets

0,10

0,17

Total

0,53

Weakness

Weight

Rating

Score

Inadequate quality and quantity of human

resources

0,08

0,15

Rarely attend functional training in regional

asset management

0,08

0,09

Facilities and infrastructure are not in

accordance with the minimum service

standards that have been determined

0,08

0,09

Rewards and Punishments have not been

adjusted to actual conditions based on

performance

0,08

0,14

Asset management fund which is still limited

0,09

0,13

Asset management regulations that are not

yet comprehensive

0,09

0,16

Total

0,56

Source : Data processed (2021)

Berdasarkan analisis faktor internal, faktor kekuatan pentingnya Peraturan

Daerah mengenai pendapatan dan pengelolaan keuangan dan aset daerah menjadi

prioritas utama yang diperlukan dalam upaya optimalisasi pengelolaan aset daerah.

Perangkat hukum menjadi modal utama bagi Pemerintah Daerah dalam menjalankan

optimalisasi pengelolaan aset secara lebih berdaya guna. Produk hukum yang selama ini

mengatur dalam pengelolaan aset daerah adalah antara lain Peraturan Pemerintah Nomor

28 Tahun 2020 tentang Pengelolaan Barang Milik Negara/Daerah dan Peraturan Menteri

Dalam Negeri Nomor 19 Tahun 2016 tentang Pedoman Teknis Pengelolaan Barang Milik

Daerah.

Kelemahan yang harus diprioritaskan untuk ditangani adalah pentingnya

Peraturan Daerah yang mengatur pengelolaan aset secara lebih komprehensif dengan skor

0,16. Di Kabupaten Rote Ndao, hingga saat ini belum memiliki produk hukum berupa

Peraturan Daerah yang mengatur mengenai inventarisasi dan pengelolaan aset daerah.

Dasar hukum yang selama ini digunakan dalam pengelolaan aset daerah adalah Peraturan

Pemerintah Nomor 28 Tahun 2020 tentang Pengelolaan Barang Milik Negara/Daerah dan

Peraturan Menteri Dalam Negeri Nomor 19 Tahun 2016 tentang Pedoman Teknis

Pengelolaan Barang Milik Daerah dan belum ada produk Peraturan Daerah yang secara

khusus mengatur pengelolaan aset daerah, sehingga hal ini menyebabkan kurang

optimalnya pemanfaatan aset sesuai dengan kemampuan daerah. Kelemahan yang kedua

tentang SDM yang belum memadai dalam Pengelolaan Aset Daerah dengan skor 0,15.

Tabel 2 Identifikasi Faktor Eksternal Analisis SWOT

Eksternal factors

Eduvest – Journal of Universal Studies

Volume 1 Number 12, December 2021

1503 http://eduvest.greenvest.co.id

Opportunity

Weight

Rating

Score

Increased regional activity centers

0,15

0,19

Increased regional economic growth

0,18

0,29

The potential for taxpayers and levies to experience

a positive increase in tax effort

0,16

0,24

The dynamics of regional, national and

international environmental changes

0,12

0,14

Total

0,86

Threats

Weight

Rating

Score

Changes in regulations quickly so that the

management administration is not in accordance

with existing conditions

0,14

0,18

Investment Risk

0,13

0,21

Total

,49

Source : Data processed (2021)

Meanwhile, from the external side, the first priority opportunity is the increasing

regional economic growth, which is an opportunity for the Regional Government to

further optimize regional assets that can provide high economic and even socio-cultural

values. Based on Government Regulation of the Republic of Indonesia Number 28 of

2020 concerning Management of State/Regional Property and Minister of Home Affairs

Regulation Number 19 of 2016 concerning Technical Guidelines for Management of

Regional Property, utilization is the utilization of regional property that is not used in

accordance with the main tasks and functions of the Work Unit. Regional Apparatuses

(SKPD) in the form of lease, borrow and use, cooperation in utilization, build for

handover and build for handover without changing ownership status (Rahmat &

Rutinaias, 2020).

In connection with the utilization of regional assets, especially fixed assets such

as land or buildings/buildings that have not been utilized optimally even though they can

provide added value, value in use and are able to increase the economic value of the

assets concerned, it can be implemented through the use of business, namely the

utilization of regional assets, especially tourism assets. in Rote Ndao County.

However, the high investment risk becomes an obstacle in managing regional

assets. Therefore, it is necessary to have a policy that provides a conducive climate for the

development of regional investment, especially in the provision of adequate supporting

infrastructure and a more efficient bureaucratic system (Windhyastiti, Hidayatullah, &

Khouroh, 2019). The results of the SWOT analysis show that the combination of internal

and external factors is in the quadrant III matrix position with an internal factor value of -

0.02 and an external factor of 0.19 which means that a defensive strategy is required. In

this position, regional asset management faces great external opportunities but internal

resources are still weak. This is due to not being able to take advantage of these

opportunities optimally. So the focus of defensive strategies in a position like this is to

minimize internal constraints so that they can respond and take better advantage of

external opportunities.

Asset Management Strategy in Rote Ndao Regency with a defensive strategy of

internal resource weakness in capturing opportunities for economic dynamics. Efforts to

optimize the management of Tourism Assets in Rote Ndao Regency must be supported by

ability, high expertise and supportive behavior. Tourism asset management strategies

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa

Tourism Assets Management Strategy in Rote Ndao District – Nusa Tenggara Timur

1504

include:

a. Identify and inventory the value and potential of Regional Tourism Assets. In

this case, the local government needs to know the amount and value of its

regional assets, both those currently controlled and those that have not been

controlled. Identification and inventory activities are intended to obtain

accurate, complete and up-to-date information regarding regional assets

owned or controlled by regional governments. Identification and inventory of

these regional assets is important for the preparation of the Regional Wealth

Balance which will be reported to the public

b. The importance of regional asset management information systems. To

support efficient and effective management of regional assets and create

transparency of regional asset management policies, local governments need

to have or develop a comprehensive and reliable management information

system as a tool for decision making. The regional asset management

information system also contains a database of assets owned by the region.

The system is useful for generating accountability reports.

c. Supervision and control of the utilization of tourism assets. To improve the

supervisory function, the role of internal auditors is very important.

d. Improving the professionalism of human resources in the field of asset

management and regional finance.

e. Institutional structure and resources of asset managers. All bureaucratic

apparatus related to asset management must have responsibilities within the

limits of their authority so that the distributed assets remain under control,

either through coordination mechanisms or consolidation mechanisms.

f. Creating systems and mechanisms for managing regional assets/goods that

are integrated, efficient, effective and have clear authority and authority.

g. Exploring and assessing the potential and allocation of assets that can be

collaborated with investors as a source of regional income so that in the long

term regional finances have financial independence that does not always have

to depend on taxes, levies, or balancing funds.

Support improvement of management and business capabilities for institutions

that control and manage regional assets in an effort to optimize existing benefits and

potentials, especially in the context of empowering BUMD and collaborated assets.

CONCLUSION

Assets are an important resource for local governments. By managing regional

assets properly and adequately, local governments will obtain sources of funds to finance

development in the regions. In managing regional assets, regional governments must pay

attention to planning needs and budgeting, procurement, receipt, storage and distribution,

use, administration, utilization, security and maintenance, assessment, elimination,

transfer, guidance, supervision and control, financing and claims for compensation.

All of these activities are important aspects of regional asset management. A

defensive strategy due to weak internal resources in capturing the dynamics of regional

development, optimizing regional asset management through increasing the availability

of supporting infrastructure and developing adequate human resources and the

importance of establishing partnerships with third parties are options for the Rote Ndao

Regency Government for further asset management planning.

Eduvest – Journal of Universal Studies

Volume 1 Number 12, December 2021

1505 http://eduvest.greenvest.co.id

The related service units or SKPDs play an important role in managing the assets of

Rote Ndao Regency. This is because most of the assets or assets of the region are in the

relevant service units according to their respective functions and roles with different

designations. Efforts to improve the professionalism of human resources in the field of

asset management and regional finance are very important in order to support the

improvement of management and business capabilities for institutions that control and

manage regional assets and optimize existing benefits and potentials, especially in the

context of empowering BUMD and assets that are collaborated.

REFERENCES

Atmaji, Dwi, & Qodir, Zuly. (2021). Policy Implementation To Improve Tourism

Destination Based On Local Wisdom In Gunungkidul District. International

Journal on Recent Trends in Business and Tourism (IJRTBT), 5(3), 1–11.

Djahimo, Santri E. P., & Bora, Dewi I. N. Bili. (2019). Language And Attitude: A Review

And Reflection On Tourism And Hospitality In NTT Province, Indonesia.

Dunets, Alexandr Nikolaevich, Vakhrushev, Igor Borisovich, Sukhova, Maria

Gennadievna, Sokolov, Maxim Sergeevich, Utkina, Kseniya Mihajlovna, &

Shichiyakh, Rustem Adamovich. (2019). Selection of strategic priorities for

sustainable development of tourism in a mountain region: concentration of tourist

infrastructure or nature-oriented tourism. Entrepreneurship and Sustainability

Issues, 7(2), 1217.

Dung, Hoang Phuong, & Thanh, To Trung. (2021). Economic complexity and shadow

economy: A multi-dimensional analysis. Economic Analysis and Policy, 72, 408–

422.

Fusco Girard, Luigi, & Vecco, Marilena. (2021). The “Intrinsic Value” of Cultural

Heritage as Driver for Circular Human-Centered Adaptive Reuse. Sustainability,

13(6), 3231.

Grima, Nelson, Corcoran, Will, Hill-James, Corinne, Langton, Benjamin, Sommer,

Haley, & Fisher, Brendan. (2020). The importance of urban natural areas and urban

ecosystem services during the COVID-19 pandemic. PloS One, 15(12), e0243344.

Mamirkulova, Gulnara, Mi, Jianing, Abbas, Jaffar, Mahmood, Shahid, Mubeen, Riaqa, &

Ziapour, Arash. (2020). New Silk Road infrastructure opportunities in developing

tourism environment for residents better quality of life. Global Ecology and

Conservation, 24, e01194.

Pamungkas, Bambang, Flassy, D. A., Yudanto, Sugiharto, Rachman, Hari Amirullah,

Rahayu, Setya, Komarudin, Sugiharto, & Setijono, Hari. (2018). Accrual-based

accounting implementation in Indonesian’s local governments compared to other

countries’ experiences. Man in India, 98(1), 1–23.

Pello, Jimmy, & Pekuwali, Umbu Lily. (n.d.). The Community Support For The

Enforcement Of Sandalwood (Cendana)’S Regional Regulation: A Sustainability

Intensification Of Cendana Management In East Nusa Tenggara Province,

Indonesia.

Phillips, Schavana, Thai, Vinh V, & Halim, Zaheed. (2019). Airline value chain

capabilities and CSR performance: the connection between CSR leadership and

CSR culture with CSR performance, customer satisfaction and financial

performance. The Asian Journal of Shipping and Logistics, 35(1), 30–40.

Rahmat, Yuliansyah, & Rutinaias, Haholongan. (2020). Fixed Assets Analysis and Its

Inventory of Management and Use of Assets in the Government of East Jakarta City

Cicilia Apriliana Tungga, Olivia Louise Eunike Tomasowa

Tourism Assets Management Strategy in Rote Ndao District – Nusa Tenggara Timur

1506

2013-2016. Advances in Economics, Business and Management Research, 127,

162–168.

Siregar, Robert Tua, Sinaga, Rudi Salam, Nasution, Ilham Ramadhan, Nasution,

Chairika, Panjaitan, Ferry, & Modifa, Ira. (2020). Regional Development

Environment: Implementation, Realization & Contribution of Revenue in

Pematangsiantar. IOP Conference Series: Earth and Environmental Science, 469(1),

12052. IOP Publishing.

Slamet, Fadila Febianisa, & Fadjarwati, Nurlaila. (2020). Evaluasi kinerja aset fasilitas

wisata domba di Kabupaten Garut. Jurnal Manajemen Aset Infrastruktur &

Fasilitas, 4(3).

Sulistyaningsih, Tri, Nurmandi, Achmad, Salahudin, Salahudin, Roziqin, Ali, Kamil,

Muhammad, Sihidi, Iradhad T., Romadhan, Ach, & Loilatu, Mohammad Jafar.

(2021). Public Policy Analysis on Watershed Governance in Indonesia.

Sustainability, 13(12), 6615.

Windhyastiti, Irany, Hidayatullah, Syarif, & Khouroh, Umu. (2019). How to increase city

investment attraction. International Journal of Scientific and Technology Research,

8(9), 1070–1073.